The pros and cons of in-app ACR vs linear broadcast monitoring vs smart TV ACR for Marketers
This is a guest post by Ronan Higgins – Founder of TVadSync, the leading provider of TV-to-mobile ad retargeting for agencies and marketers in the US. Automatic content recognition technology, also known as “ACR”, has advanced significantly in the past couple of years; and the uses of ACR have diversified as quickly. ACR enables computers to recognize […]